NOMAD MILLIONAIRE

Project Overview:

This was a project long in the works for the Brazilian influencer, Thiago Finch. His anticipated “digital nomad” course had been in development for years and it was incredibly important that the launch video would not just be seen, but be remembered by the entire country of Brazil. This task required careful planning and extremely deliberate execution.

We were given a shooting schedule the lasted 1 week, (traveling to various parts of Brazil) accompanied by a 3 day rush edit. The result was major success. Long, sleepless nights paid off, and the brand exploded. Teams worked effectively and ideas flowed, problems were quickly resolved into solutions that ended up resulting in a record breaking launch for the client.

<aside> ✅ WHAT WENT WELL

• Internal Team Collaboration and execution
• Executed under high pressure and rush schedules
• Delivered impressive, engaging content
• Broke video SALES records
• Project resulted in over 100M in revenue </aside>

<aside> 🚫 WHAT WE LEARNED

• Server and co-work solutions are important to have and to test prior
• Proxies create more problems than they solve.
• Dedicated sound designer, and colorist extremely important to batch work efficiently. </aside>

Deliverables and Timeline:

• 1x week production
• 3x days Rush Editing
  • 1x 12 minute sales/launch video
  • 2x 3 minute VSL’s.
  • 5x Short lifestyle Reel edits

Budget: $50,000-$65,000

Success Metrics:

• 250,000+ Live Viewers. The largest live audience for a digital marketing/ course release in the world.
• Product sold $25M in the first month of release and over $100M in total

Visual Showcase:

Wealth CEO

Project Overview:

This was an interesting project in the way that it was setup and run. Our team came in and executed on a high level this course on how to grow wealth for first time home buyers. We delivered a high quality product and performed under pressure but we learned a lot going forward how we need to handle and protect our team against those who are not structured nor willing to set best business practices.

<aside> ✅ WHAT WENT WELL

• Internal Team Collaboration and execution
• Executed under high pressure and rush schedules
• Delivered impressive content
• Coordinated global team and campaign (4x Countries) </aside>

Deliverables and Timeline:

• 8x Days of Production = $16,000
• Rush Video Editing - 30 day turnaround = $38,000
  • 8x 10 Min Courses = $4,000/ea or $32,000 in Total
  • 8x Social Cuts = $750/ea or $6,000 in Total
• Creative Direction and Brand Strategy = $10,000

Budget: $64,000

Success Metrics:

• We built out motion graphics around complicated material in short turn around
• Created impressive deliverables amidst poor quality information
• Managed global team (4x Countries)
• Launched Platform

<aside> 🚫 WHAT WE LEARNED

• Get contracts ahead of time and ensure alignment.
• Avoid working with one man shows or people who do not respect others time
• Adhere to processes and boundaries to ensure success. </aside>

Visual Showcase