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Driver brand development is about turning your personal story—your passion, journey, and motivations—into a compelling narrative that fans and sponsors can rally behind. By capturing genuine moments, showcasing what drives you, and highlighting your future goals, we create an identity that resonates both on and off the track.
Our approach revolves around strategic planning and high-impact media production. We blend social media, engaging visuals, and consistent storytelling to grow your online presence while strengthening sponsor relationships. The result is a well-rounded driver brand that not only stands out in a competitive field but also remains adaptable as your career progresses.
Linked below is the full presentation for your reference
Driver - Kelsey Pinkowski — House of Edits
We work as your dedicated media team focusing on your driver brand development team, seamlessly integrating with your existing support structure to create compelling content and authentic storytelling. Our race season-based model allows us to adapt resources around the racing schedule, ensuring we capture and share the most impactful moments both on and off the track. Whether focusing on race weekend coverage, behind-the-scenes content, or long-form driver documentaries, we allocate our team efficiently to maximize your brand presence. This dynamic approach ensures your content strategy evolves with your racing career and sponsorship goals.
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We have created three strategic content packages designed to develop and elevate your personal brand as a driver. Each package offers a comprehensive approach to content creation, ensuring a consistent and engaging media presence across all platforms. As the package size increases, you'll benefit from more extensive content production and deeper storytelling capabilities, helping to build a stronger connection with fans and sponsors while expanding your reach in the motorsport community.
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Through our Media Credit/Referral Program, we offer a straightforward way to reduce your costs: for every successful referral that becomes a client, you'll receive a 10% credit of their project budget. This credit can be applied toward additional media services or as a discount on your current package, creating a mutually beneficial long-term partnership.
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Below are three levels of monthly support designed to meet different needs and budgets. The scope ranges from foundational services to an all-inclusive media operation.