1. Project Overview & Objectives

Overview:

This engagement establishes a dedicated media team to serve AP Construction and Sam Allgood, focusing on developing high-quality storytelling media that aligns with brand objectives. Our role includes building, managing, and executing media strategies to elevate the brands’ visibility and impact.

Primary Strategy Presentation:

AP Construction - Strategy Home — House of Edits

Creative Inspiration / Vision

AP Construction - Content Buckets — House of Edits

Key Pages of Context + Documentation

Objective:

The primary goal of this engagement is to create a world-class media team, implement robust systems and processes, and consistently produce high-quality media content. Key objectives for this project include:

Building the Core Media Team: Recruit, train, and structure key team roles to ensure smooth and effective operations.
Establishing Systems and Processes: Develop workflows for content creation, execution, and review that ensure consistency and efficiency.
Delivering Consistent Media Output: Produce a foundational level of high-quality content that supports AP Construction and Sam Allgood's strategic goals.

In this phase, the focus will be 70% on content output and 30% on laying the groundwork for long-term brand and operational success.

Core Brands Involved:

AP Construction: Primary focus during this engagement, building brand consistency and a robust content foundation.
Sam Allgood (Founder): Highlighting Sam’s unique perspective and storytelling to complement and extend the reach of the AP Construction brand.

2. Project Phases & Milestones

Phase 1: Foundation – Building the Brand and Core Team

Objective: Create a unified brand identity, establish the media team, and implement foundational processes for streamlined operations.

Key Focus Areas:

Brand Development: Define voice, values, and positioning, supported by a comprehensive Brand Guide.
Team Structure: Onboard key team members and establish SOPs for content creation, social media, and video production.
Content Production: Maintain a consistent, one-month-ahead content schedule to stabilize operations and meet quality standards.